STOUT Adventures Bi-Fold

Stout Adventures was looking to create an informational handout to mail to students. This piece needed to outline information about upcoming trips, clinics, rental rates, and facility particulars for the entire school year.

DESIGNED AT UW-STOUT'S UNIVERSITY RECREATION

MARKETING DIRECTION: Tim Mertz

DESIGN: Emily Brownson

COPY: Jeff Keenan

To offset the quantity of information needed, emphasis is drawn to hand lettering and large illustrations painted in photoshop. Graphically these elements give a nod to Stout Adventures' core vaules; hands on exploration and a love for outdoor recreation.