Heathly juice consumption is not effortless or enjoyable. In order to provide the consumer with visual knowledge of serving sizes, FRUGO’s bottle is designed so that the top spherical portion fills to one serving size when the bottom portion is squeezed.
DESIGNED AT UW-STOUT
INSTRUCTION: Nagesh Shinde
DESIGN: Emily Brownson
Since Frugo is dedicated to providing 100% juice and encouraging healthy lifestyles, the labels are designed to allow the color of the juice to show through and define the fruit shape.