Need: Sussner Design Co. had been using the same diet coke can as a receptacle for used xacto blades for fourteen years. The can was full and they needed to obtain a new one and more importantly commemorate fourteen years of making the cut.
Solution: ExactoMundo was born as a means to invite clients and friends to guess exaco-ly how many blades were in the diet coke can in order to win cool prizes. An email campaign, good old fashioned post card, and a variety of social media posts directed sharp minded guessers to a temporary website to cast their votes. A video of cracking open the can and counting the blades was made to help guessers guess and for commemoration purposes. The closest 14 guessers were mailed a t-shirt and the top guesser won a chunk of change to eat steak at Jax Supper Club.
Designed at Sussner Design Co. CREATIVE DIRECTION: Derek Sussner, DESIGN: Emily Brownson, COPY: Jeff Mueller, VIDEO & WEB: Mischa Suemnig
Need: BigInk need an inclusive promotional holiday giveaway to cheer clients up during the coldest Midwestern season.
Solution: A set of spirited drink coasters was created to herald toasty times and good cheer. Custom type and illustrations give the coasters a celebratory and special occasion feel that is appropriate for both the holiday and New Year seasons.
Designed at Sussner Design Co. CREATIVE DIRECTION: Tessa Sussner, DESIGN: Emily Brownson, COPY: Jeff Mueller
Need: Healthy juice consumption is not effortless or enjoyable.
Solution: In order to provide the consumer with visual knowledge of serving sizes, FRUGO’s bottle is designed so that the top spherical portion fills to one serving size when the bottom portion is squeezed.
Created at UW-Stout INSTRUCTION: Professor Nagesh Shinde, DESIGN: Emily Brownson
Stout Adventures BiFold
Need: Relay information regarding Stout Adventure’s upcoming trips and clinics, rental rates, and general facility particulars for the entire school year.
Solution: A bifold that relays the core values of Stout Adventures, hands on exploration rooted in a love for outdoor recreation. In order to push myself to explore while designing this piece I chose to hand letter the type on the cover and took my first shot at illustrating in photoshop.
Created at UW-Stout's University Marketing MARKETING DIRECTION: Tim Mertz, DESIGN: Emily Brownson, COPY: Jeff Keenan
Need: A custom font to display my love of bikes and need to learn about font creation.
Solution: Roller Chain was created by multiplying and rotating a single chain link to create a legible and refined group of letters, numbers, and glyphs. These elements convey the strength and simplicity of the bicycle's structural design. If you too are a lover of fonts and bikes, then by all means please help yourself to this free download.
Need: There is a need globally for sustainable transportation especially for those located in rural areas of third world countries. In addition, the same individuals lack a means adequate sources of lighting and often resort to dangerous and health hazardous materials such as kerosene.
Solution: Hub Bright Bikes. By combining forces with existing organizations that send bikes to those in need, such as Worldbike and Cycling Out of Poverty, Hub aims to lessen the global transportation and energy crisis. This is achieved through the fabrication of wheels that store the kinetic energy otherwise dissipated during braking and cycling. This stored energy is then used to ease the cycling experience by giving the user a boost. In addition, it creates clean energy as it charging batteries, which can be removed from the hub to power other goods. It is in this manner that HUB aims to lessen the lack of transportation and clean energy available for those in need.
Created at UW-Stout INSTRUCTION: John Vorwald, DESIGN: Emily Brownson
Need: The band Tom Selleck’s Moustache recorded their debut album titled “Heartbreak 101” and was in need of appropriate cd, promotional, and web designs.
Solution: A heart broken in half and rotated upwards forms a moustache. Here lies the simple premise for this collection of band collateral.
Designed at Sussner Design Co. CREATIVE DIRECTION: Derek Sussner and sometimes Ben Alpert, DESIGN: Emily Brownson, COPY: Jeff Mueller, WEB DEVELOPMENT: Mischa Suemnig
A logo is the indicator of a brand’s look at feel. A heavy job for such a little thing, but logos should effortlessly and instantly indentify and communicate a brand. I am drawn to logos that are memorable, simple, and distinct.