C.C. BEAR PACKAGING

Children’s Cancer Research Fund was in need of a branded package to ship their Cure Cancer Bear (C.C. Bear) to kids with cancer. Since most recipients are nominated to receive a bear it was important that it be immediately clear that the gift was arriving from a reputable and approachable company.

A playful and interactive box design makes it known who the sender is while centering joy. Cut out shapes on the inside of the box allow for creative play and world building.

Stop motion social posts shared about the opportunity and directed the community interested in Children’s Cancer Research Fund to a revamped landing page.

CREDITS

MY ROLE: Lead designer and photographer
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RYAN DURRY: Creative director
MEGAN MORREY: Content writer
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Created at Children’s Cancer Research Fund