As a new band in town, Tom Selleck’s Moustache, needed fun and promotional pieces to celebrate their debut album "Heartbreak 101". To start them off on a high note, posters, t-shirts, vip passes and guerrilla marking moustache clings were designed in addtion to the cd itself and the band's website.
DESIGNED AT SUSSNER DESIGN CO.
CREATIVE DIRECTION: Derek Sussner & ocassionaly Ben Alpert
BRAND, COLLATERAL, & UI/UX DESIGN: Emily Brownson
COPY: Jeff Mueller & sometimes Emily Brownson
WEB DEVELOPMENT: Mischa Suemnig
Imagery of a heart breaking in half and rotating upwards to form a mustache visually connects the album title to the band's name.
Since TSM recognises the importance of the environment and beer, VIP passes were attached to recycled beer boxes with lanyards created from old t-shirts.
Prior to the Heartbreak 101 cd release party, moustache clings were printed and placed on mirrors and windows throughout Minneapolis. Images of fans posing with the moustaches were then added to the bands website.
In true guerrilla marking fashion, moustache clings were also placed on store windows along Nicollet Mall in Minneapolis. Here they interacted with advertisements from other companies.