Emily Louise
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TSM CD RELEASE

TSM BAND COLLATERAL

As a new band in town, Tom Selleck’s Moustache (TSM), needed fun and promotional pieces to celebrate their debut album "Heartbreak 101". To start them off on a high note, posters, t-shirts, vip passes and guerrilla marketing moustache clings were designed in addition to the cd itself and the band's website.

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MY ROLE: Lead Designer
CREATIVE DIRECTION: Derek Sussner
COPY: Jeff Mueller
WEB DEVELOPMENT: Mischa Suemnig
DESIGNED AT: Sussner Design Co.

Imagery of a heart breaking in half and rotating upwards to form a mustache visually connects the album title to the band's name. 

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Since TSM recognises the importance of the environment and beer, VIP passes were attached to recycled beer boxes with lanyards created from old t-shirts.

Prior to the Heartbreak 101 cd release party, moustache clings were printed and placed on mirrors and windows throughout Minneapolis. Images of fans posing with the moustaches were then added to the band’s website.

In true guerrilla marketing fashion, moustache clings were also placed on store windows along Nicollet Mall in Minneapolis. Here they interacted with advertisements from other companies.