Emily Louise
_ExactoThumnail.jpg

EXACTO MUNDO CAMPAIGN

EXACTO MUNDO CAMPAIGN & CONTEST

Since the company began, Sussner Design Co. used a diet coke can as a receptacle for old x-acto blades. After 14 years of business, the can was full and individuals were invited to guess exaco-ly how many blades were in said can. The top 14 closest guessers were awarded a sharp looking shirt.

-----
MY ROLE: Lead UI/UX, Social, & Print Designer
CREATIVE DIRECTION: Derek Sussner
VIDEO ART DIRECTION: Ben Alpert
COPY: Jeff Mueller
WEB DEVELOPMENT: Mischa Suemnig
DESIGNED AT: Sussner Design Co.

CampaignProcess_plan.jpg
Exacto_12.jpg

A temporary splash page explained the contest and invited users to submit their guesses. Featured on this page was a video of the blades being poured out and counted.

A variety of social media posts and a good old fashioned post card, directed sharp minded guessers to the splash page. X-acto blades and letters cut out of paper are used to give homage to Sussner's hands on approach.

The closest 14 guessers were mailed a t-shirt and the top guesser won a chunk of change to eat steak at Jax Supper Club. 

Exacto_20.jpg