Exacto Mundo Promo

Since the company began, Sussner Design Co. had been using a diet coke can as a receptacle for used xacto blades. After 14 years of business, the can was full and individuals were invited to guess exaco-ly how many blades were in said can. The top 14 closest guessers were awarded a sharp looking shirt.

DESIGNED AT SUSSNER DESIGN CO.

CREATIVE DIRECTION: Derek Sussner

PROMOTIONAL, UI/UX, VIDEO ART DIRECTION: Emily Brownson

VIDEO ART DIRECTION: Ben Alpert

COPY: Jeff Mueller

VIDEO & WEB DEVELOPMENT: Mischa Suemnig


A good old fashioned post card, and a variety of social media posts directed sharp minded guessers to a temporary website to cast their votes. X-acto blades and letters cut out paper are used to give homage to Sussner's hands on approach on making the cut for 14 years.


The closest 14 guessers were mailed a t-shirt and the top guesser won a chunk of change to eat steak at Jax Supper Club.